Tsunami detection. Crop dusting. Biohazard monitoring. What may sound like innuendos in the next EL James novel are also fields being revolutionized by quant jocks and smart algorithms. And yet, despite all the innovation, we technorati continue to bastardize the terms “data science”, “machine learning,” and “big data”. They’ve become lazy speak for “we’re not sure what we’re doing so we’ll hand wave cliches until we have real technology and a business model."