Salesforce likely lost quite a bit of money last Tuesday. IDC estimates that the typical infrastructure failure costs organizations $100,000 per hour, while a critical application failure costs as much as $500,000 to $1 million per hour. Salesforce was down for over 20 hours and still continued to have service disruptions. This in turn translated to heavy financial loss for Salesforce customers worldwide, as they struggled to manage their lifeblood processes that depend on the SaaS giant. The Salesforce reputation struggled and the CEO, Marc Benioff, meted out public apologies on social channels.