SaaS Personalization – Have It your Way!
Helping a customer tailor a product to his/her needs has proven itself a long time ago.
From tailored skirts and suits to Gmail’s background skin, products are being personalized and it’s making them better.
Each one of us has it’s own preferences.
We like different colors, different working methods, have different preferences, etc.
Speaking for myself, as I would prefer wearing a tailored suit rather than wear one straight off the collar, I’d love the option to be able to personalized any product.
As most users might not use the personalization capabilities (since the product is awesome in its default state), the option we, as product managers, provide our users makes it a better product by addressing a larger users base needs and helping them get the best of the product.
One of the claimed drawbacks of personalization in SaaS products, is that it leads to lack of standardization. I’d argue this is true only if you don’t know what to offer as a personalized feature.
By pin pointing the users’ pains and needs, you’ll end up offering personalization of very specific features which will lead to valuable change of your product for the individual user.
Moreover, personalizing a product provides a certain advantage over its competitors, since personalization is closely tied with product performance and the output a user can earn.
Following this line of personalization, and the importance BigPanda acquires for its users’ every day work, we put satisfaction as a goal and provide different customizations/personalization capabilities:
- Resizing allows each user to drag the center divider to the most convenient location.
- Starred environments help you focus on the incidents relevant for you and ignore other “noise”.
- Sorting is a great example for different users personalizing the product, as some will prefer to see incidents by severity and other by recency (timestamp).
- Live vs manual mode allows the user to set whether he is willing to control the pulling of new incidents or let them flow into the feed automatically.
Henry Ford once said “Any customer can have a car painted any color that he wants as long as it is black.” – I guess not everybody is for personalization…